Yolanda founded Natural Connection Marketing with the idea of bringing the buyer and seller together, and to represent brands with a consistent emphasis on creative marketing backed by a strong team educating sales teams to focus on customer awareness.
In 1996, she started a company called Promotional Plus, responsible for the day-to-day sales operations. This experience gave her the skills to promote and close accounts with major companies.
During her 10 years in the natural industry, Yolanda has received extensive training as a product specialist, team lead, as well as experience managing stores both at the corporate and mom-and-pop level. She has seen how brands prosper when they are represented on a consistent level and how, without that key element, brands tend to remain stagnant.